97%

● About Shelvian

We're building the
infrastructure for
in-store CPG.

Shelvian is a two-sided marketplace connecting CPG brands with professional demo specialists at grocery stores nationwide — replacing slow, expensive agencies with fast, transparent software.

Post a Shift → Join as Ambassador

Active cities

97%

Fill rate

2,471

Vetted ambassadors

24hr

Ambassador payout

● Our Mission

Making in-store activation work for everyone in the room.

In-store sampling is one of the highest-ROI tools in CPG. A great demo moves product, builds brand loyalty, and turns a first-time shopper into a repeat buyer. We built Shelvian to make that possible at any scale — for a two-person startup getting into Whole Foods for the first time, and for a national brand running 500 events a month.

Our platform connects brands with professional, vetted ambassadors who care about the work — and pays them faster than anyone else in the industry. When the incentives are right, the results follow.

We measure our success simply: brands that grow through sampling, and ambassadors who build real careers doing it.

Reliability is the product

A shift that doesn't get filled isn't a minor inconvenience — it's a broken promise to a brand, a missed paycheck for an ambassador, and a customer who never tried the product.

Fast pay is non-negotiable

We pay ambassadors within 24 hours of every completed shift. Not because it's a selling point — because it's the right way to treat people who showed up and did the work.

Both sides win or neither does

A marketplace only works when it's genuinely good for both sides. We track brand ROI and ambassador earnings with equal care — because one can't grow without the other.

Data makes the whole system smarter

Every completed shift teaches us something — which products resonate, which stores convert, which ambassadors excel. That intelligence compounds into a platform that gets better with every event.

● By the numbers

A platform built for scale.

Three years in, and we're just getting started. Here's what the Shelvian network looks like today.

Active cities across the US, with new markets launching every quarter

1,800+

Retail locations covered — Whole Foods, Sprouts, Target, Kroger & more

97%

Shift fill rate — nearly double the 65% industry benchmark

$260

Average earnings per shift for ambassadors — paid in 24 hours

● How We Work

Six things we actually believe.

Not the stuff companies write on walls. The things that actually shape how we make decisions, hire, and build.

Bias toward doing

We'd rather ship something imperfect and learn than perfect something nobody asked for. Speed compounds. Waiting doesn't.

Build for the person, not the persona

Maya on her cracked iPhone in the Whole Foods parking lot. Jake booking 20 demos at 11pm. We design for the real situation, not the slide deck user story.

Default to trust, verify with data

We start from the assumption that ambassadors and brands are good-faith actors. We use data and ratings to surface the rare bad actors — not the other way around.

Fast pay is a moral position

Paying workers in 24 hours instead of 30 days isn't just a feature. It's a commitment. Gig workers live paycheck to paycheck. That shapes every financial decision we make.

The data belongs to everyone

Aggregate insights from our platform benefit the whole CPG ecosystem. We share what we can. We keep what we must. We never sell what isn't ours to sell.

Long-term over short-term

Take rates that push ambassadors out of the market are bad for everyone. We'd rather grow 20% slower and build something that lasts 20 years.

● Careers

Come build the future of CPG with us.

We're a team of 38 across LA, New York, and Chicago. We move fast, argue with data, and ship things people actually use. If that sounds like your kind of place — let's talk.

✓

Competitive salary + meaningful equity at Series A valuations

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Remote-friendly with hubs in LA, NYC, and Chicago

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Full health, dental, vision — 100% premium covered

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$1,500/year learning & development stipend

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Unlimited PTO (we actually take it — and encourage you to)

Open Roles · 8 positions

Senior Product Designer