↑ Above avg
247
Samples Distributed
↑ +18% vs. prior event
84 avg per event
91
Shopper Connections
↑ +8% vs. baseline
34% est. avg
31
Conversions (est.)
→ In line with avg
Per connection
$0.97
Cost per Connection
↓ 12% cheaper than avg
6:24
Avg. Engagement (min)
$88
Est. Incremental Revenue
4.9 ★
Avg. Ambassador Rating
4 / 4
Locations Staffed
Location Breakdown & Sentiment Analysis
Sorted by connections · 4 locations · 6.5 hrs total
Connections by Location
Venice Beach9137%
Silver Lake7330%
Brentwood5824%
Pasadena4518%
267
Total samples
61.8
Avg per loc.
Venice
Top location
Sentiment Analysis — Shelvian AI
Overall sentimentVery positive
Brand recallVery high
Taste receptionHigh
Price sensitivityModerate
Repeat purchase intentHigh
Competitor mentions5 mentions (Poppi)
Ingredient curiosityElevated
Return shopper detected14 confirmed
Top Objections Logged
Captured via ambassador transcripts · AI-categorized
#1
Price concern — "It's a bit expensive at $2.99."
23 times
#2
Sugar confusion — "Isn't soda always high in sugar?"
17 times
#3
Ingredient skepticism — "What even is chicory root?"
12 times
#4
Flavor preference — "Do you have a plain / unflavored version?"
9 times
#5
Availability — "Is this at Whole Foods or just Sprouts?"
6 times
SKU Performance
Shopper preference score out of 5.0
Strawberry Vanilla
SKU-4421 · 12oz can
4.8 ★
Top Pick
Classic Grape
SKU-4418 · 12oz can
4.2 ★
Tropical Punch
SKU-4422 · 12oz can
3.8 ★
Vintage Cola
SKU-4419 · 12oz can
3.2 ★
Low intent
Ambassador Performance
4 ambassadors · post-shift ratings + AI transcript scoring
Sarah T.Venice Beach
Food & Bev · 47 shifts · Top Pro
91
Connections
38%
Conv. rate
7.1 min
Avg. engage
$88
Est. revenue
"Kept bringing shoppers back to the gut-health angle — really resonated with the Sprouts demographic. Had great energy start to finish."
Sandra K.Silver Lake
Health & Beauty · 210 shifts · Pro
73
Connections
32%
Conv. rate
5.8 min
Avg. engage
$61
Est. revenue
"Focused heavily on ingredients — shoppers responded well. A few Poppi comparisons were fielded gracefully."
Carlos M.Brentwood
Retail Demo · 63 shifts
58
Connections
29%
Conv. rate
5.2 min
Avg. engage
$49
Est. revenue
"Bilingual outreach was key in this location — connected with Spanish-speaking shoppers who were very receptive."
Sofia R.Pasadena
Snacks & Drinks · 19 shifts
45
Connections
27%
Conv. rate
4.9 min
Avg. engage
$34
Est. revenue
"Solid performance for a newer ambassador. Product restock gap mid-shift (~1 hr) impacted afternoon numbers."
Restock delay
Shift Timeline — Venice Beach (Sarah T.)
Auto-generated from check-ins + transcript timestamps
10:02 AM
Checked in · Setup complete
Table positioned near entrance. Display confirmed on brand guidelines.
10:18 AM
First shopper engagement logged
Strawberry Vanilla sampled. Positive reaction. Purchase confirmed.
11:45 AM
Peak traffic window
31 connections in 45 min. Lunch-hour surge — highest density of the day.
1:10 PM
Photo evidence submitted (6 photos)
Timestamped display photos, shopper interactions, end-of-aisle placement confirmed.
2:30 PM
Afternoon lull noted
Foot traffic dropped. Used downtime for display reset and product merchandising.
4:28 PM
Shift end · Checkout submitted
Final: 91 connections, 247 samples. Payout processed automatically.
Timestamped Photo Evidence
20 photos submitted across 4 locations · AI-verified placement
Venice Beach · Sarah T. · Mar 15
10:02 AMSetup ✓
10:18 AMFirst Demo
11:45 AMPeak Traffic
1:05 PMDisplay ✓
10:02 AMSetup ✓10:18 AMFirst Demo11:45 AMPeak Traffic1:05 PMDisplay ✓+ 16 additional photos in full PDF report · AI verified all placements meet brand guidelines · GPS coordinates logged
Shelvian AI Insights
Generated from transcript + engagement data
↑ Lead with gut-health messaging
Gut-health and prebiotic fiber angle had the highest resonance across all 4 locations. 14 shoppers specifically cited gut health as reason to purchase.
★ Strawberry Vanilla is your hero SKU
4.8★ preference score and highest conversion rate. Prioritize sampling inventory — it was nearly depleted by 3 PM.
⚠ Price objection needs a response
$2.99 cited 23 times. Ambassadors handled well but lacked a consistent reframe. Suggest a "cost-per-day vs. other sodas" talking point.
📍 Venice + Silver Lake = priority markets
These two locations drove 67% of all connections. Consider doubling ambassador count in Venice for next event.
🔁 14 returning shoppers identified
AI transcript identified 14 shoppers who mentioned buying OLIPOP before — strong loyalty signal for the Venice Beach location.
📦 Restock process needs improvement
Pasadena ran low mid-shift with a ~1hr gap. Recommend pre-staging backup supply or coordinating with store manager in advance.
Invoice Summary
Invoice #SHV-20250315-441 · Issued Mar 15, 2025
4× Ambassador shifts (6.5 hrs)$560.00
Platform fee (12%)$67.20
Product sampling kit (supplied)$0.00
AI reporting & transcript$0.00
Loyalty discount (2nd event)−$28.00
Total charged$599.20
✓ Payment processed
Mar 15, 2025 · 6:42 PM
All ambassadors paid within 24hrs of shift end.
Cost efficiency
Cost per sample$2.43
Cost per connection$0.97 ↓ Best yet
Est. ROAS6.8×
Shelvian Event Report · OLIPOP Spring Sampling · Mar 15, 2025 · Sample Document
SHV-20250315-441 · Generated by Shelvian AI